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Caught between self-realization and the search for meaning: Generation Y, also called Millennials, poses new challenges for the economy. How you can meet them and what companies can do to make them more attractive for these years Consuela Utsch, Managing Director of Acuroc Solutions GmbH and AQRO GmbH.
“Slowly but surely Generation Y takes over the supremacy in the group of workers. Millennials are considered to be a demanding, leisure-oriented and self-confident generation of seeker seekers who do not want to compromise on the job market and are not afraid to criticize the higher achievers. Recent research has revealed that employed millennials are far less inspired by the goal and philosophy of their business than their parent generation. continue reading …